The fitness wearable market is growing rapidly with 73 billion dollars in revenue in 2024. Yet 1/3 of fitness wearable consumers abandon their devices after 6 months. That’s 24 billion dollars lost, so why are they quitting? This is due to the user’s relationship with their own health data. Every day is an obsessive cycle where your life is dictated by numbers and scores leaving people anxious and burnt out.

For users with health risks this is necessary but for the average joe who is not fully data dependent it can ruin their relationship with their own health. This is where Ripl steps in bridging the gap between informed and information overload. Your health is a marathon not a sprint which is why Ripl showcases data once every week not daily. You are more than just a score, disconnect from daily data parenting and take time to self reflect and live your life your way with weekly mentorship.